Your small business brand is important because it represents a promise to your customers. Your small business brand is the mental image your customers form whenever they encounter your name or logo. Your brand is what customers believe about you based on everything they’ve ever seen or heard — whether good or bad, true or false.
Keep in mind two facts about what brands are and aren’t:
- A brand is a set of beliefs. It’s a promise customers believe.
- A brand isn’t a logo. A logo is a symbol that identifies a brand. When people see your small business logo or hear your business’ name, a set of images arises. Those images define your brand in their minds.
If you make impressions in your small business marketplace, whether proactively or unconsciously, you’re building your brand. In fact, you’re likely building two brands at once — a business brand for your company and a personal brand for yourself.
Something as basic as your street or online address contributes to how people perceive your brand. For that matter, customers, prospective customers, job applicants, reporters, bankers, suppliers, and those who refer people to you and your business form impressions every time they walk through your front door, visit your website, meet an employee, see your ad, or scan an online review or search results.
All those impressions accumulate to become your brand image in your customer’s mind, which is where brands live.
With a well-managed brand, your company hardly needs to introduce itself. Within your target market, people will already know your business, its personality, and the promise it makes to customers — all based on the positive set of impressions you’ve made and they’ve stored in their minds.
Without a well-managed brand, you’ll spend a good part of every sales opportunity trying to introduce your business, while some well-known brand down the street can spend that time actually making the sale.
We are all familiar with the process of conducting a search online. A user types a particular keyword or keyword phrase into the query box in Google and literally gets pages of results that are directly related to the keyword. It does not matter what the keyword is, there are generally pages of results. On each page there are 10 results in most cases. There has to be some sites on the first page, why shouldn’t they be yours? By hiring SEO Ranks On Top In San Antonio you can put your site into the top spots on the search engine result pages.
What Does SEO Ranks On Top Do?
SEO Ranks On Top will design a page or site so that it has the greatest chance of being in those top three slots, or at least on the first page of the search results. This is important since most users do not ever look past the first result page for an answer to their query. We use a wide variety of strategies and tools, both on page and off that will ensure our clients’ pages achieve top results in organic searches.
What Services Can SEO Ranks On Top provide?
SEO Ranks On Top has many different methods and strategies at our disposal. We will use a variety of tools to achieve the optimal search results for your business. In most cases we will build a unique package of strategies which are specifically adapted to the unique needs of your business. We may use some on-page strategies such as using business related keywords in the content, title tags and Meta descriptions. We will also incorporate off page strategies such as using various types of link building strategies to help provide numerous relevant backlinks to the site. Search engines place a high value on generic, relevant links and this is an important part of the search algorithm. SEO Ranks On Top will also use applicable social media platforms that will be beneficial for your business. Savvy business owners will hire an SEO agency to optimize their sites. SEO Ranks On Top will create and implement a successful web marketing campaign.
Call SEO Ranks On Top For Your #1 Digital Marketing Agency!