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Single Female Entrepreneur

Single Female Entrepreneur

When I was younger, I always thought I would be married with kids by the time I was in my 40’s. It didn’t quite work out that way. I was married once, in my 20’s, which lasted nine years, and that was good enough for me. I never saw myself getting married again until I saw my long-lost love from twenty-five years ago on Facebook…go figure. But he wasn’t ready for me! 😉

I have always been a leader and in control of my life. I will never settle for less than what I deserve. No woman should ever have to settle! Being a leader and always in control may not fit everyone’s wants and desires. I know what I want and what needs to be done to get it. If you don’t have a partner who wants to grow with you, keep developing yourself.

I Am A Single Mother Of Four And An Entrepreneur. I Wouldn’t Change A Thing! 

As a single female entrepreneur, there are some things you should know. First of all, don’t let anyone tell you that you can’t do it on your own. You can! And secondly, make sure to take care of yourself physically and emotionally. It’s so easy to fall when you are up so high. So what’s it like being a single female entrepreneur? It is challenging at times, but it’s also incredibly rewarding. Here are some tips for being a successful single female entrepreneur that I make an effort to follow.

  1. Get Out There – Many women crave marriage and children because they want someone with whom to share their day-to-day life. So start finding friends with whom you can share things like that – join local groups, join professional organizations, offer to help other people in public places (like the grocery store), and so forth. We often underestimate our value as companions and friends, but our willingness to be helpful is one thing we all have in common as humans – no matter what age or gender we might be.
  2. Don’t Focus On Dating – Well, not exclusively on dating. Being successful at your business means you need time to dedicate to developing and running your business. I tend to focus on my business and my children. 
  3. Take Care Of Yourself – Part exercise every day for 30 minutes, part healthy diet with limited sugar and caffeine, part stress reduction techniques such as yoga or meditation, and so forth. This one right here is the hardest. I need that caffeine! But a slow, gradual change to hot water and lemon is sooooo good! 
  4. Know Your Worth – One of the most important things a single female entrepreneur can do, is recognize her value, whether professionally or personally. Recognizing one’s value gives us confidence that carries over into everything we do in our lives, from work to relationships to family life. Female entrepreneurs are often very talented individuals who have a lot going for them where personal accomplishments are concerned; knowing this about ourselves allows us to see new possibilities in our lives. 
  5. Don’t Assume That Everyone Is Like You – Female entrepreneurs come from all walks of life. While we may initially feel isolated because of our lifestyle or business focus, chances are there are many other women out there who share one or both of those traits. 
  6. Don’t Let Fear Hold You Back – Female entrepreneurs face a lot of fears daily, like money fears (where will I get the next round of financing?), self-doubt (am I cut out for this? Can I ever be successful?), fear that comes with public speaking (how do you win over an audience), etc. If you want to do something but are afraid of it, use that fear to drive your success. 
  7. Celebrate Your Achievements – Female entrepreneurs need to recognize their accomplishments just as much as anyone else does. Whether it’s a round of financing or the sale of your 100th product in a month, treat yourself! Celebrating accomplishments can be anything from buying a new pair of shoes because you deserve to embrace your achievements with friends and family, even if it’s over dinner. Set goals and crush them. By celebrating our successes, we can stay motivated enough to keep growing and improving in all areas of our life.
  8. Don’t Let Anyone Make You Feel Guilty – Female Entrepreneurs often take on more than they should in attempts to prove themselves or succeed. Doing so can leave them feeling guilty for not being there for their families, not spending enough time with friends, and not having fun. Female entrepreneurs need to take time for themselves, so they don’t burn out, physically or emotionally. Female entrepreneurs are women too! 
  9. Embrace Your Role As An Entrepreneur – Female entrepreneurs should be proud of what they do. Female entrepreneurs are strong and intelligent individuals who have done amazing things globally. By dismissing ourselves as “just an entrepreneur,” we undermine that value that we bring to the human community by putting ourselves out there and doing our thing. Female entrepreneurs are the ones who will show the world what female entrepreneurs can accomplish!
  10. Support Other Single Female Entrepreneurs – Single Female Entrepreneurs need to support other female entrepreneurs because together, we are solid. There is always an opportunity to help someone else achieve their dreams (there’s no shortage of people who want something from female entrepreneurs!). Female entrepreneurs support each other simply by being our own biggest fans and sharing our stories so others can learn from them. 

Owning a business in Digital Marketing as an entrepreneur is hard enough without letting others make you feel guilty for your choices. If you embrace your role as a single female entrepreneur, congratulations! You are taking a step towards independence and control over your life. And always remember, being prepared is the key to success, whether you have a backup childcare plan, stock up on business cards,  or have the tools you need to be successful in your business. Make sure you have what you need so when an opportunity comes knocking, you can answer the door. Finally, don’t forget to support other female entrepreneurs – we all need each other! What has been your biggest challenge as a Single Female Entrepreneur/Mompreneur?

Put Your Own Success First in Your Mind

Put Your Own Success First in Your Mind

Your Success First

It is hard these days to think about ourselves and put our goals first. For example, I am always trying to take care of everyone else instead of my business. However, we need to realize that we are essential, and what we do today will affect what we do tomorrow.

There is no reason that we should let others get in our way of being successful.

Using our minds to make things happen is very important, even if it means putting our needs first above anyone else. Take a mental image of what you want…make it happen. Meditation and mindfulness are 2 examples of how we regain destiny by nurturing positive thoughts and suppressing doubts, fear and negativity.

No matter what you do in life, you have to look out for yourself. You need to be sure that you are taking care of yourself and what you need. Taking advantage of local resources that are out there is a good way for you to be more successful. It is a way to gain control of the things that are most important to you. We all have people in our life that we have to take care of, and there is nothing wrong with that.

How do you put your success first? Drop a comment…let’s chat.

Keep Hustlin, Y’all!

Blogging Websites

Blogging Websites

Blogging Website are No Longer Enough

Because there are so many blogging websites on the internet, it can be tough to distinguish your blogging website from all of the others. Whether you are starting up a new website aimed at bloggers or whether you are looking to make your existing blogging site more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche. If you can fill a unique need in a way that no other web site does, you’ll be able to build a lasting readership among web surfers. Once you have discovered a niche, you will still have a lot to do, but finding your place in the blogosphere is the place to begin. 

Every great blogging website starts with a great idea, and you can’t build a successful site that will last without one. There are many great sites aimed at today’s bloggers, and competition for the attention of this growing demographic is fierce. To make your blogging website stand out from the pack, you will need to offer something that no other site is currently offering, or you will need to do the same thing that an already popular site does but in a more impressive or valuable way. 

One way to discover an ideal model for your blogging web site is to look at the sites that have successfully captured a blogging audience already to determine if you can appropriate some of their strategies to help realize your vision. Of course, you will also need to add a unique flair to your project in order to stand apart from your competition. Many people agree that the websites that do the best in today’s market are the sites that have the most personality. The fiercely individual surfers who are bloggers are a demographic that responds especially strongly to personality, so consider how you can give your site a unique and attractive feeling by lending your own voice and sensibility to your site’s design and content. 

Once you have a great idea for your site, have pinpointed a special niche that you are well equipped to fill, and have infused the site with personality, the next step is figuring out how to get the word out to bloggers. In the long run, a great idea just isn’t enough to propel your blogging web site to success. You will need to draft a smart and realistic marketing plan in order to draw readers to your site. That’s where we come in to help.  Once you hook a blogger, your great content will keep them coming back,  but it is vital to get that first glance or your site won’t have a chance to shine. 

Using PPC

Using PPC

To Use PPC Or Not To Use PPC That Is The Question?

Many of my clients come to me complaining about how much money they are spending on  using PPC but not getting the results they are looking for. One client was spending four to five thousand dollars a month and only getting back, at maximum, a thousand dollars in return. I had another client who was spending over fourteen thousand dollars a month and making eight to ten thousand dollars in return. Now don’t get me wrong, I currently have clients using PPC and they are getting great results with it. However, the majority of my clients benefit from good old fashioned SEO rather than using PPC only. 

Some benefits to PPC is that they offer quick entries with immediate results. The results are easy to measure and track. They work well with other marketing channels. And last but not least, they provide a wealth of useful data. PPC can have a major and positive impact on most businesses and brands.

The reality in life is that people all over the world have become skeptical of advertising, including PPC. Marketing efforts are looked upon negatively because, let’s face it, folks know that you are trying to sell them something. And people don’t like to be sold or having advertising slammed down their throats when they are trying to surf the web for information or browse status updates on their favorite social networks. So remember, if you’re using PPC advertising as a major marketing strategy the odds (meaning negative customer reaction to your ads) are already working against you.

Bottom line is it can get downright expensive really fast! I’ve seen misguided clients burn through thousands of dollars from their AdWords budget in a single day because they were advertising for keywords that were not profitable and forgot that they had to pay for each and every click even if those “clickers” don’t buy or call.

Regardless of the set goals, PPC campaigns can be set up effectively. However, It just depends on the type of business, budget and just what works best for that particular business. 

Tips to Optimize Your Website

Tips to Optimize Your Website

Here Are 4 Tips to Optimize Your Website

The goal of search engine optimization is to rank your site at the top of search engine results. Website Optimization is not a one-time process but requires tuning, maintenance, and continuous monitoring. Here are four essential ways to optimize your website which will provide great opportunities to generate traffic and increase conversions.

Tip 1: Analysis of Target Market

  • Web Analysis: Visible text, Analysis of keywords, and code to identify your positioning for search engines. For example, as compared to text how much code do you have on a page?
  • Keyword Development: Developing targeted search terms linked to the market segment is the most important part of web optimization. Think critically, what will you type in the search engine to find a page or a website?

Tip 2: Keyword Search

  • Ranking Assessment: It is important to understand where you stand in order to correctly assess future rankings. Check after a month and revise the keywords if necessary.

Tip 3: Content Optimization

  • Create Page Titles and Meta Tags: Establish keyword-based titles and add Meta tags which can influence click-throughs.

Tip 4: Continuous Monitoring

  • Test and Monitor: Analyze web traffic and search engine rankings to determine the success of the program, including the assessment of individual keywords. Monitor continuously to see the click rate and alter the keywords if required.

After reading these tips if you still need help with Tips To Optimize Your Website…Then Contact Us Today