by Jackilene | Jan 30, 2022 | Digital Marketing, Blog
Business owners, you know that in order to stay ahead of the competition, you need to take advantage of every opportunity available to you. In today’s digital age, that means having a solid digital presence.
Creating and maintaining a website or starting up a social media presence can be expensive and time-consuming. What if you don’t have the time or resources to do it all yourself? Or what if you’re just starting out and don’t know where to begin?
Don’t worry – we’re here to help! In this blog post, we’ll outline some tips for being successful in the digital world as a local business. So read on, and get started with your digital presence today!
1) Building A Website
If you are going to build a Website, USE WordPress. WordPress is the best platform (in my opinion) for SEO. SEO can come later. You can create an essential SEO-friendly website in WordPress. You will save money by starting with a good website and not having to change it later.
2) Social Media Platforms
Use social media platforms like Facebook, Twitter, and Instagram to promote your business and connect with customers. You can start off with just a few posts per week. Don’t stress out over it. Just make sure all social platforms have the same business information. Everything needs to match.
3) Create Online Directories
Register with online directories like Yelp or Google My Business to help customers find your business online. Again, make sure all platforms of your business information match.
4) Email Marketing
Use free or low-cost marketing tools like Constant Contact to send out emails and distribute coupons to your customers. These are just a few tips for thriving in the digital world as a local business without breaking the bank! Want more helpful information? Stay tuned for our next blog post!
If you need some assistance with your digital presence, reach out to us at info@seoranksontop.com.
by Jackilene | Dec 17, 2020 | Digital Marketing, SEO
Blogging Website are No Longer Enough
Because there are so many blogging websites on the internet, it can be tough to distinguish your blogging website from all of the others. Whether you are starting up a new website aimed at bloggers or whether you are looking to make your existing blogging site more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche. If you can fill a unique need in a way that no other web site does, you’ll be able to build a lasting readership among web surfers. Once you have discovered a niche, you will still have a lot to do, but finding your place in the blogosphere is the place to begin.
Every great blogging website starts with a great idea, and you can’t build a successful site that will last without one. There are many great sites aimed at today’s bloggers, and competition for the attention of this growing demographic is fierce. To make your blogging website stand out from the pack, you will need to offer something that no other site is currently offering, or you will need to do the same thing that an already popular site does but in a more impressive or valuable way.
One way to discover an ideal model for your blogging web site is to look at the sites that have successfully captured a blogging audience already to determine if you can appropriate some of their strategies to help realize your vision. Of course, you will also need to add a unique flair to your project in order to stand apart from your competition. Many people agree that the websites that do the best in today’s market are the sites that have the most personality. The fiercely individual surfers who are bloggers are a demographic that responds especially strongly to personality, so consider how you can give your site a unique and attractive feeling by lending your own voice and sensibility to your site’s design and content.
Once you have a great idea for your site, have pinpointed a special niche that you are well equipped to fill, and have infused the site with personality, the next step is figuring out how to get the word out to bloggers. In the long run, a great idea just isn’t enough to propel your blogging web site to success. You will need to draft a smart and realistic marketing plan in order to draw readers to your site. That’s where we come in to help. Once you hook a blogger, your great content will keep them coming back, but it is vital to get that first glance or your site won’t have a chance to shine.
by Jackilene | Mar 21, 2019 | Digital Marketing, SEO San Antonio
To Use PPC Or Not To Use PPC That Is The Question?
Many of my clients come to me complaining about how much money they are spending on using PPC but not getting the results they are looking for. One client was spending four to five thousand dollars a month and only getting back, at maximum, a thousand dollars in return. I had another client who was spending over fourteen thousand dollars a month and making eight to ten thousand dollars in return. Now don’t get me wrong, I currently have clients using PPC and they are getting great results with it. However, the majority of my clients benefit from good old fashioned SEO rather than using PPC only.
Some benefits to PPC is that they offer quick entries with immediate results. The results are easy to measure and track. They work well with other marketing channels. And last but not least, they provide a wealth of useful data. PPC can have a major and positive impact on most businesses and brands.
The reality in life is that people all over the world have become skeptical of advertising, including PPC. Marketing efforts are looked upon negatively because, let’s face it, folks know that you are trying to sell them something. And people don’t like to be sold or having advertising slammed down their throats when they are trying to surf the web for information or browse status updates on their favorite social networks. So remember, if you’re using PPC advertising as a major marketing strategy the odds (meaning negative customer reaction to your ads) are already working against you.
Bottom line is it can get downright expensive really fast! I’ve seen misguided clients burn through thousands of dollars from their AdWords budget in a single day because they were advertising for keywords that were not profitable and forgot that they had to pay for each and every click even if those “clickers” don’t buy or call.
Regardless of the set goals, PPC campaigns can be set up effectively. However, It just depends on the type of business, budget and just what works best for that particular business.
by Jackilene | Sep 25, 2018 | Digital Marketing
Here Are 4 Tips to Optimize Your Website
The goal of search engine optimization is to rank your site at the top of search engine results. Website Optimization is not a one-time process but requires tuning, maintenance, and continuous monitoring. Here are four essential ways to optimize your website which will provide great opportunities to generate traffic and increase conversions.
Tip 1: Analysis of Target Market
- Web Analysis: Visible text, Analysis of keywords, and code to identify your positioning for search engines. For example, as compared to text how much code do you have on a page?
- Keyword Development: Developing targeted search terms linked to the market segment is the most important part of web optimization. Think critically, what will you type in the search engine to find a page or a website?
Tip 2: Keyword Search
- Ranking Assessment: It is important to understand where you stand in order to correctly assess future rankings. Check after a month and revise the keywords if necessary.
Tip 3: Content Optimization
- Create Page Titles and Meta Tags: Establish keyword-based titles and add Meta tags which can influence click-throughs.
Tip 4: Continuous Monitoring
- Test and Monitor: Analyze web traffic and search engine rankings to determine the success of the program, including the assessment of individual keywords. Monitor continuously to see the click rate and alter the keywords if required.
After reading these tips if you still need help with Tips To Optimize Your Website…Then Contact Us Today
by Jackilene | Sep 10, 2018 | SEO San Antonio, Digital Marketing
A Quick Guide to a Successful Email Marketing Campaign
Theoretically, building a successful email marketing campaign seems a very simple process but in reality, an effective email campaign requires a deep approach to increase your conversions. Email marketing campaigns offer the opportunity to build relationships, communicate brand image, increase web traffic, generate leads, and gather important data. If you are having problems in engaging with the target audience these tips will help you create a successful email marketing campaign.
First, start by identifying the goals of your marketing campaign which depends on the size of your business. These goals can be:
- Building a brand image or communicating.
- Rewarding existing customer with promotions.
- To engage with your clients etc.
Build a Healthy Strategy
Get in the mind of your target audience and think about their interest, what is your call to action? They should know what they are signing up for, so work strategically.
Manage a Follow Up
After getting the first subscription immediately send your first follow-up email which will include the company’s introduction and the information that is directly related to their preference.
Use Analytics
Use any analytics that will provide a click-through rate (CTR), open rate, and unsubscribes. It gives you clues about where your marketing campaign is heading.
Ultimately, the effort and time you put in creating and managing an email campaign will translate into real results.
Let us know after reading our A Quick Guide to a Successful Email Marketing Campaign, if we can further assist you…check out our work with us page!
by Jackilene | Sep 6, 2018 | Digital Marketing, SEO San Antonio
Four Tips to Optimize Your Website
The goal of search engine optimization is to rank your site at the top of search engine results. Website Optimization is not a one-time process but requires tuning, maintenance, and continuous monitoring. Here are Four Tips To Optimize Your Website four essential ways to optimize your website which will provide great opportunities to generate traffic and increase conversions.
Tip 1: Analysis of Target Market
- Web Analysis: Visible text, Analysis of keywords, and code to identify your positioning for search engines. For example, as compared to text how much code do you have on a page?
- Keyword Development: Developing targeted search terms linked to the market segment is the most important part of web optimization. Think critically, what will you type in the search engine to find a page or a website?
Tip 2: Keyword Search
- Ranking Assessment: It is important to understand where you stand in order to correctly assess future rankings. Check after a month and revise the keywords if necessary.
Tip 3: Content Optimization
- Create Page Titles and Meta Tags: Establish keyword-based titles and add Meta tags which can influence click-throughs.
Tip 4: Continuous Monitoring
- Test and Monitor: Analyze web traffic and search engine rankings to determine the success of the program, including the assessment of individual keywords. Monitor continuously to see the click rate and alter the keywords if required.
We Are Always Here If You Need Us To Help You Optimize Your Website.
