Keyword Planning Is Taking Over.
Have you heard Bing Ads are shutting down Campaign Planner on July 26? The Keyword Planning is taking over.
Bing Ads launched its Campaign Planner tool with vertical benchmarks, trending and forecasting data, competitor performance and keyword suggestions in 2014. Almost exactly a year later, Bing Ads launched Keyword Planner in the US for keyword research, bid and budget estimating.
Keyword Planner now offers a lot that Campaign Planner did, and Bing Ads says it will continue to add new capabilities throughout the year. The vertical insights offered in Campaign Planner, for example, can be found under “Your product category” in Keyword Planner.
Reasons To Claim Your My Google Business Page
Formally known as Google Places, the relatively new format of Google My Business pages are a vital element of any local businesses online marketing campaign, because having one that is working correctly can have a big impact on not only traffic to a website, but for visitors to the actual physical location of the businesses as well. Put simply, a fully complete and working Google My Business page can increase the success, for both your online and offline operation. Making sure that your Google Page is complete, and performing is critical.
In the age of the internet, an online presence can make or break a business. Having an engaging and user-friendly Plumbing Website is the right place to start, but these days just having a website isn’t good enough. You need to think a step ahead in the process and ask yourself “how are people finding my website in the first place?” One of the most common answers will undoubtedly be “search engines”. If someone is searching for a business within their area (chances are this is the case with this plumbing company) then the results will likely come up as a “local listings,” such as the one below.
Many Businesses don’t even know this page exists for their own firm and as a result their page is there, but not represented. Claiming and monitoring your Google local page isn’t just an added bonus to your firm, not doing it could actually be turning away business. Before we get into why that is, let’s talk about what exactly Google My Business is and how it fits into your online strategy.
What Are Google Local Listings?
When dealing with anything Google-related, it helps to remember what exactly it is that Google is trying to accomplish. Google’s (or any search engine) job is to make things as convenient for their users as possible. With businesses, geography plays a big role in this as people want to locate services which are close by. By tracking your mobile phone or your desktops IP address, Google can determine where someone is searching from and based on this give them more accurate results. The same is true when an individual searches for something along the lines of “Plumber San Antonio”.
Google will then show a list of Plumbers within the search criteria, each with a page dedicated to it. These pages display any relevant business information such as business name, address, phone number, hours, and even reviews. This is often the first impression people will have of a funeral home and an incomplete page will reflect quite negatively on the business.
Why Do I Need to Claim My Page?
Simply put, an unclaimed page looks bad on your business, especially when it’s being displayed next to your competitor’s claimed and complete page. If your page is unclaimed you miss out on providing your families with valuable info, or worse yet, your page could be displaying the wrong information. Beyond this, you also run the risk of someone else claiming your page, if this hasn’t happened already. Not only is it an inconvenience to regain control of your page, it could also potentially be harmful to your business.
How do you make sure that your Google My Business page is ranking where it should? Let’s take a look at some of the things you should be doing to make sure you are getting the biggest impact.
The first step you need to take is to claim your page if you have not done so already. A quick search on Google Maps and Google Search should be enough to find out if there is a page for your business already created.
If you have no page, then sign in with your Google Account and simply create one. You will need to get your profile up to as near completed status as possible, but until you have verified your listing, you will not be able to hit 100%.
Contact Details Checklist
•Make sure you have all of your contact details listed (exactly as they are on your website).
•Add the correct categories to your business.
•Add a profile picture and header photo
•Complete the about your business section.
This should take you to approximately 80% complete, which is about as far as you can go for now.
Every business page now has to be verified by post, rather than phone as it was once possible to do many years ago, but this practice was stopped sadly due to the abuse of the system.
At the top of your My Business Page, click on the blue button that says “verify Your Business.” Check the details and Google will then send you a pin code in the post.
This can take up to two weeks to arrive in the post. Once you have received your postcard, simply enter the pin code in your “Google My Business” page. To show that you have verified your account, you should then put a little tick in a shield next to your business name. Once your account is verified it will start showing in the results for both Google maps and Google search.
An empty Google My Business Page is a worthless page. There is nothing worse than looking at a company before you buy from them and realizing that they have not updated their page for years and, generally speaking, look a bit lazy.
Post your latest blogs, customer feedback, news, special offers and shout about you and your business. Include photos and videos and just see how your page takes off. People love content and so do potential customers. When it comes to choosing you over your competitors in your niche, you have to stand out by making the right noises and level of effort.
Customer reviews are a big ranking signal these days, so you can start by asking your happy customers to leave you a review on your My Business Page.
Reviews not only helps to reinforce to new customers that your business is worth using, but you will also get a little star rating under your local results search. When you are competing with up to eight other businesses, this can help you stand out from the crowd. Customer reviews and testimonials are so important now that they should form a big part of your online marketing strategy as these are a tried and tested measure of success.
Happy SEO Learning My Friends!
How to get your website optimized for SEO
There are several factors that affect search engine rankings. Here are some:
Title tags are the second most important on-page factor for SEO, after content. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.
Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.
The following is a good example of URL structure:
This URL clearly shows the hierarchy of the information on the page. This information is used to determine the relevancy of a given web page by the search engines.
The following is a bad example of URL structure:
Unlike the first example, this URL does not reflect the information hierarchy of the website. Search engines can see that the given page relates to titles (/title/) and is on the Immediate Response Plumbing domain but cannot determine what the page is about. The reference to “tIRP543221” does not directly infer anything that a customer who needs drain cleaning is likely to search for.
This means that the information provided by the URL is of very little value to search engines.
URL structure is important because it helps the search engines to understand relative importance and adds a helpful relevancy metric to the given page. It is also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included in the URL.
Content writing is important not only to those searching but for search engines as well. You want to make sure your content is offering a Demand and is Linkable.
You will notice when you start creating in-depth content, you’ll see corresponding increase in traffic from long-tail searches, a very specific keyword phrase indicating buyer positioning and urgency. These help search engines to give you juice because you are helping people solve a problem with your content…the Demand.
On Page Optimized Content that drives traffic:
Will be interesting to read
Will be in-depth and well-written
Is easy to share…Linkable
Is written with the user in mind
Solves a problem
Is optimized for hi-volume keyword
NO DUPLICATING CONTENT THAT IS A BIG NO NO YOU WILL BE PENALIZED
You will want to make sure you practice good SEO
Content of Page
Image Alt Text
Good Luck And Happy SEO learning!
Today’s businesses are getting more and more focused to digital marketing. The purpose of digital marketing is to improve visibility through larger online exposure and delivering more leads. After all, more leads can generate more business.
When you hire an experienced team of digital marketers in San Antonio, the web designers will build you a site that fits your business needs, uses the latest technology and strategies in search engine optimization. Your SEO Ranks On Top Digital Marketing Team in San Antonio will be able to turn your website into an effective tool focused completely on sales and business growth.
Choose a service provider firm that is experienced in developing the most effective online marketing solutions. They should be able to provide the small businesses to grow into large businesses and generate targeted and relevant traffic. They should suggest for your business customized internet marketing plans that are focused on efficient SEO and SEM campaigns.
Some of the features are –
- Custom website design is absolutely necessary because each unique part of your business has to be catered well.
- Centralized SEO efforts ensuring that search engine optimization does not weaken due to being spread thin across domains and subdomains. One way to doing this is by providing all the visitors the view of the same pages, no matter what sort of device they are using to access the page.
- Content optimization brings to you the content that is in line with SEO and digital marketing so that it is relevant for both visitors and Google.
- The website should have a responsive design so that the website is easily accessible from any device, be it desktop, mobile phone or tablet.
SEO in digital marketing is one of the most focused and effective forms of marketing. Consumers are more and more dependent on search engines. They depend on this to find what they want over the internet. That is why it is crucial for the businesses to be on the top results.
SEO services is necessary for all sorts of businesses. From local venders to E-commerce companies producing products locally & overseas. SEO services in San Antonio is absolutely necessary.
Why? Because marketing oneself online combined with effective SEO has the power to showcase your business for the customers on the web. Then when your online position is where you want it to be, you will reap the benefits of new leads or sales.
Choose an SEO and web design firm which is completely dedicated to improve the online presence of your business. They should tailor the strategy to meet your needs and make you achieve the your business goals. The trends are changing in the market fast. So, the digital marketing agency you choose has to be on top of them.
Below are some of the new minimum requirements –
This is the new mantra. No matter how good you are in your business. But if you are not visible anywhere, the growth prospects are scanty. Showing up in searches on web can generate more leads for you. Which will bring more business to your website. Holistically, Tips for SEO San Antonio strategies are important to improve the visibility in organic search results.
This type of communication is required. You need to show that the message of your business is clear. The SEO and digital marketing firm should keep the essence of the content same and just change the display parameters on a website that has a mobile responsive design. In this way, a variety of customers, coming from web and mobile can be catered to simultaneously.
• Light Design
Long gone are the days of heavy websites that used to take a few extra minutes to load. Today is the time that websites have light designs that can be easily accessed during weak connections and through all mobile devices. Give us a call for a free quote 210-852-5872 or fill out our contact form.